Monday, July 28, 2014

One of my favorite horror movies, "The Conjuring" is a great example of excellent cinematography and Mise-En-Scene. Although quite stereotypical for a horror movie (family moves into a haunted house) With a familar plot line, it still maintains a certain uncertain horror, keeping the viewer interested. The positioning and moving of the camera kept the viewer on edge the entire movie and by using actual effects rather than effects created on a computer the moment felt scarier than ever. By using Mise-En-Scene you could pause the movie at any moment and see that the crows were flying in a certain angle, the cellar was positioned in a certain way facing the doll, and the house was painted a certain color. One of my favorite comedy movies is Mean Girls. It features an excellent example of montage because with Cady and Regina are on the phone side by side you can see that by Regina's body language she isn't as interested and as invested in the conversation as much as Cady is.

Friday, July 25, 2014

After watching a BBC interview with Alex Turner, the lead singer of the arctic monkeys, it was clear what his "brand" was. While asked about the success of his 5th album he laughed nervously and explained that he hasn't been reading any of the reviews. This shows that he is a humble and down to earth artist that knows what type of artist he is and doesn't need validation from critics. Avoiding questions about his personal life, he continued talking about only his music which showed that he is a serious artist.  When the interviewer asked him about his song, "I Want To Be Yours" he gave complete credit to the songwriter and praised him, saying that all he did was sing it and deserves less credit then it's worth, maintaing his humble demeanor. By not overly praising himself this shows the listeners that he isn't a "Kanye West" with an overinflated ego, he's just a regular guy with a gift.  The way he talked to the interviewer was very soft spoken and polite, thanking her multiple times. Overall, listening to Mr. Turner's interview made me think that he was a man serious about his art, or at least his PR team had me believe that.

https://www.youtube.com/watch?v=F5htdIW9sVo

Thursday, July 24, 2014

If I was to create an advertisement company I would name it Konnections Ads and feature a tree with a slogan of "Connecting Ideas for Eternity." I would spell "Konnections" with a K to differentiate myself from other ad companies and to make a name for myself quite literally.  I chose the color green for the tree because I believe that green catches your attention and after asking 10 people what they thought an "eternal" color looked like they said green. I believe this will connect with the public and make them want to know more about my company. I chose the font because it was very crisp and clear and to the point and popular logos such as Nike's and Apple's have featured a similar font. The reason I chose the tree with the seven connections is because the communications field is all about networking and making connections with people. By catching my customers attention with the "connecting" aspect of my company they will be think that my company has the ability to connect all sorts of people together with the power of an ad.

Wednesday, July 23, 2014

According to the National Eating Disorder Association 20 million women and 10 million men will suffer from an eating disorder at some point in their lives in the United States alone. The "skinny epidemic" is taking over countries and causing people of all ages to go to extreme forms of dieting to remain the perfect amount of thin. But why? Is it the glossy magazine covers that line the shelves of bookstores, airports, and grocery stores? The dangerously skinny model with the pouty lips and too big hair is NOT an accurate idea of what a "modern day woman" should look like and this is why if i was to make an expository documentary it would be about how todays society causes people to suffer from body dysmorphic disorders. To reveal the truth about eating disorders and societies role in them would open the eyes of many, including creative directors of magazines and fashion designers and make them think twice about putting a girl with a BMI of 2% on a magazine cover or runway and to persuade them to pick girls who look more how everyday girls do. I would interview girls from around the country and ask them what they think a "perfect girl" looks like and questions along those lines. The intention of my expository documentary would be to reveal what the fashion industry does not want people to know and to open the eyes of people and make them believe that they do NOT have to look like a twig to feel beautiful. After all, beauty is in the eye of the beholder.

Tuesday, July 22, 2014

The Boston University Epidemic, also known as “BU Fever,” has overtaken the city of Boston this past year, infecting people of all ages with overwhelming school spirit for a university they do not attend.

BU Fever affects non-students who wish to fit in with the tuition paying college community. In order to feel included in the collegiate environment, non-students will often purchase BU lanyards, sweatshirts or other merchandise, sometimes spending upwards of $50 on an abundance of Boston University gear.

Not only is BU Fever affecting Boston residents and out-of-state visitors, but also has spread to Europe, in turn drawing many international visitors. A foreign exchange student from Germany traveling with AFS has said she stocks up on gear to, “show [she’s] been here.” The obsession with the University is spreading rapidly. There have been sightings of non-BU students on almost every continent proudly donning college wear for a school they do not attend, according to a BU Bookstore employee.

After interviewing two employees at the BU Bookstore, it was revealed that, on average, half the clothing purchases are made by non-students. When asked if it bothers current students, one employee responded, "Yeah, probably,” with fervor.

The widespread fever has angered many students currently enrolled in the school. “I guess some of the students who actually go here get annoyed by all the people who pretend, but I don’t really know,” said Rose, a rising junior at BU, who was overcome with emotion during the interview.


The BU Fever has shown no signs of stopping anytime soon. Although students are not thrilled with the epidemic, the bookstore employees say it has been great for business.