If I was to create an advertisement company I would name it Konnections Ads and feature a tree with a slogan of "Connecting Ideas for Eternity." I would spell "Konnections" with a K to differentiate myself from other ad companies and to make a name for myself quite literally.  I chose the color green for the tree because I believe that green catches your attention and after asking 10 people what they thought an "eternal" color looked like they said green. I believe this will connect with the public and make them want to know more about my company. I chose the font because it was very crisp and clear and to the point and popular logos such as Nike's and Apple's have featured a similar font. The reason I chose the tree with the seven connections is because the communications field is all about networking and making connections with people. By catching my customers attention with the "connecting" aspect of my company they will be think that my company has the ability to connect all sorts of people together with the power of an ad.